Discount campaigns are one of the most powerful features to drive traffic to your profile and win new subscribers.

A time-limited or attractive offer creates a clear incentive to convert. People react strongly to scarcity and price advantages — that’s exactly what you can use strategically to grow.

How to create a discount campaign

Go to your Brezzels profile → Content & Subscriptions → Discount campaigns. You’ll see an overview of all active, scheduled, and ended campaigns. To create a new one, tap “Create discount campaign” at the top right.

Then go through the steps:

1) Name and time period
Choose a clear name and define how long it runs. A limited duration increases urgency and conversion.

2) Visibility
You have two options:

• Public in your profile: visitors immediately see the campaign price — especially effective for traffic coming from Discovery.
• Invite link: only people opening your profile via this special link see the campaign price. Useful for targeted traffic from Instagram/TikTok without showing a public discount.

Choose based on whether you want broad reach or a specific audience.

3) Fan limit
Set whether unlimited fans can use the offer or add a limit. Limits can increase demand and conversion through scarcity.

4) Price and subscription offer
Set the campaign price. You can offer a reduced price or even make the subscription free for a defined period. Many creators use a 1-month free campaign to bring in many new fans from social media and convert them into paying subscribers afterward.

After launch & strategic use

Once it’s live, you’ll see all key metrics and can copy your unique link to promote it on Instagram/TikTok.

Discount campaigns work especially well for launches, special events, holidays, or focused social campaigns — they increase visibility, improve conversion rate, and help you grow faster.