Broadcast is one of the most effective tools to save time while building a strong connection with your fans.

A broadcast works like a private message — but instead of sending it to one person, you send it to multiple fans at the same time. For fans, it still feels personal, like you wrote to them directly.

How it works

Before sending a broadcast, you can define which fans should receive which content under: Audience & Community → My Lists. Use “+ Create list” to add your own lists.
Then tap the dark plus button and choose New broadcast.

You can add content from your Content Cloud or your device, write a message, choose the list, set a price, add a teaser post, and schedule the broadcast.

Make broadcasts part of your strategy

The big advantage: you can activate fans in chat without writing each person individually. Broadcasts are ideal as a complement to your regular feed posts. While your feed is visible to everyone who subscribes, a broadcast lands directly in your fans’ private area and creates more attention and closeness.

You can send broadcasts for free or as pay-to-unlock — depending on your strategy. Because you can schedule broadcasts, you can set a clear structure at the start of the week and work much more efficiently.

Used consistently, broadcasts strengthen the personal bond with fans, increase messenger activity, improve sales chances, and save a lot of time.