Auto messages are a strategic tool that automatically reacts to important events and strengthens your bond with fans.

They help you show up in key moments without manually writing each time — especially important because early touchpoints often decide whether a fan stays connected long-term.

How to set up auto messages

Go to your Brezzels profile → Settings → Messenger. There you’ll find automated messages.
You can customize three events: New fan, Subscription canceled, and First purchase.

1) New fan subscribed

This is a crucial moment for first contact. You can set a personal welcome message or even send an exclusive content package right away so the fan feels valued.

Many successful creators use this to open the chat immediately — because a large part of revenue is generated in private chat.

Keep the message general enough to work for every fan, but written in your natural voice.

2) Subscription canceled

A cancellation isn’t the final end — it’s a chance to win the fan back. Set a message that re-activates them (e.g., a small free extra, a preview of upcoming content, or what’s planned next). The goal: regain attention and create a reason to resubscribe.

3) First purchase

A first purchase is a strong trust signal. A thank-you message (optionally with a small bonus) works great here.

Why auto messages matter

Auto messages ensure no key moment is wasted. You strengthen fan connection automatically, start the private-chat dialog early, increase repeat purchase likelihood, and reduce manual effort.

Used well, auto messages are a quiet but highly effective part of keeping fans on your Brezzels profile long-term.